The opening line that earns you the next thirty seconds
Your first sentence is not a pitch. It is proof that you did the work. Get that right and the rest of the call becomes possible.
A good opener does one thing: it demonstrates, in under ten seconds, that the caller is not a stranger reading from a list. It references something specific — a recent hire, a public priority, an operational reality — that only someone who paid attention would know.
The buyer's decision in the first thirty seconds is not about your product. It is about whether you are worth the next thirty. Earn that, and everything downstream gets easier.
Edgar J. Reyes
I write about intentional outbound — the research, restraint, and buyer respect that separate a serious B2B seller from a sequencer. If it's useful, work with me directly or read the rest of the archive.
One essay every other week.
No pitches. No funnels. Just the writing.
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