Cold Calling

Every essay filed under cold calling. Read in order, or dip in wherever it's useful.

Outbound looks different now — buyers are harder to reach and better informed. Cold calling isn't dead, but it demands more intention.

Cold calling isn't dead. Clients are more educated.

The problem was never the phone. It was the pitch — delivered to the wrong person, at the wrong moment, with nothing behind it.

Your first sentence is not a pitch. It is proof that you did the work. Get that right and the rest of the call becomes possible.